Category: Music


  • Trace: How a Brand Transformed Its Market Presence

    Blackdot Limited partnered with Trace Eastern Africa (part of the global TRACE media network) to handle events and public relations, with a key focus on securing media placements. These placements targeted entertainment outlets, news websites, and traditional media across East Africa (primarily Kenya, with reach into Uganda, Tanzania, and beyond) from 2020 to 2024. Background…

  • Public Relations for Music Artists

    Music Public Relations, shortened as Music PR, refers to a promotional campaign technique to prompt interest among media, record companies, and even the public about a musician or a band. The above campaign mostly promotes new releases, live tours, or books. A music publicist uses an extensive network of contacts in media circles and the…