A good number of people confuse public relations, commonly known as PR & marketing. Indeed, the two departments often overlap. However, the two are different. While PR is focused on establishing a positive image for the organization, marketing concentrates on selling services or products. Below is an overview of the differences between the two departments and where they overlap.
4 Differences between PR & Marketing
Day-to-day activities
The first difference between the PR and marketing departments in their daily activities. PR officials spend most of their time creating positive stories about the company, writing press releases, and establishing media relations. On the other hand, the marketing department uses its time creating marketing campaigns, doing client research, and planning product launches.
PR speaks to all stakeholders
The second difference between the two departments is their audiences. The PR department addresses different audiences based on the company’s needs. For example, the department may establish a positive outreach with the company’s stakeholders, employees, or the media. On the other hand, the marketing department only speaks to customers or potential customers.
PR & Marketing goals are different
The next difference is goals. The focus of PR is to create a positive image for the organization and to establish a positive association with the various stakeholders involved in the company. In comparison, the goal of the marketing department is to reach customers and potential customers and elevate the company’s sales.
PR & Marketing success is measured differently
The last major difference between the two departments is their success metrics. PR professionals measure their success by considering if or not they effectively established a positive image for the organization. On the contrary, the marketing department assesses its success by considering whether a product or service met its sales goals or by evaluating the ROI from a recent campaign.
The most vital element that an SME should obtain from its customers and stakeholders is trust. Without trust, it’s harder to attain an increase in exposure and following. The lack of credibility eventually leads to the failure of the brand to grow and the loss of sales. As a PR agency, our experts help bridge the gap between your business and your consumers. Therefore PR brings your business closer to leads and potential clients.
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